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This introductory certificate provides you with concepts, practical applications, and tools for automating and optimizing processes both personal and professional day to day. You will gain insights into areas such as machine learning, neutral networks, ethical implications, and AI's impact, while developing skills to critically evaluate and apply AI for innovation and efficiency. By the end of the course, you will be able to critically assess AI technologies and feel empowered to apply them in business or personal day to day problem solving.

In this course, we'll go over AI's fundamental principles and applications, examining how they can drive competitive advantage and innovation in digital strategy. We aim to empower you with the knowledge to use AI effectively, identifying strategic opportunities and addressing challenges within your own fields.